TV-aksjonen – a Norwegian phenomenon
The NRK Telethon is the largest information campaign and fundraising event in Norway. Every autumn this nationwide charity campaign raises money for a chosen cause. The NRK Telethon has run every year since 1974. This year’s Telethon is happening on Sunday - 24th of October. Thousands of volunteers go door-to-door.
The NRK Telethon is granted to a different Norwegian organization every year. An independent board of representatives selects the winner based on submitted applications from organizations. The NRK Telethon typically raises between 180 and 240 million NOK, and the organizations are given a timeframe of five years to implement their proposed projects.
Plan International Norway
This year’s national telethon is granted Plan International Norway. Together we will reach three million people with the goal to end child marriage in countries where girls face the highest risk. These are Bangladesh, Nepal, Malawi, Mali and Niger.
Every three seconds a girl gets married before her 18th birthday. We will give girls the opportunity to choose their own future and make their own life. We will work to ensure that girls can attend school, educate both young people and adults in girl’s rights and gender equality, and ensure laws that protects girls from child marriage.
The largest fundraising and information campaign in Norway
The NRK Telethon is the largest information campaign and fundraising event in Norway. It involves everyone from local communities to the Royal Family. On the day of the Telethon, NRK (Norwegian Broadcasting Corporation) broadcasts a six-hour long TV-show reporting from the chosen countries and projects in the field.
They also broadcast live from the many fundraising activities happening across the country. A live auction takes place in the TV studio and various musicians and artists dedicated to the cause, perform on stage. While money from the door-to door fundraisers is counted, viewers can in real-time check how their county is doing compared to others. This friendly competition is one of many elements making the NRK Telethon a unique national tradition.
Celebrities and spokespersons are also invited to feature in the world’s longest radio show hosted by P3, Norway’s biggest radio channel for youth and young adults. The program is 100 hours long and raised 10. 8 million NOK in 2019.
Check out blimed.no for information on how you can contribute.
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