24.Jan

Cultural Differences in Business and International Marketing

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For us as individuals, cultural differences are enriching but can also be bewildering and frustrating. In international business, understanding cultural differences can make the difference between success and failure.

This presentation covers culture in personal interactions and marketing to global markets, offering examples of cultural differences, ways to address them, and practical frameworks for cultural understanding. The presentation interests those who wish to learn more about cultural differences in everyday life and those who need a sense of culture in a global business context.

Cultural differences
* International business
* International marketing

Our key note speakers are Lars Bergkvist, Professor of Marketing at the Norwegian School of Hotel Management at the University of Stavanger and Chris Sanne, Director at Weatherford Scandinavia.

Don't miss this opportunity to learn more about cultural awareness and networking with people in the same situation. 

Networking and new friendships will be an important part of this event.

For more information, please contact Inger Tone Ødegård.

This event is free of charge!  Networking is a highly important part of the events hosted here at Stavanger Chamber of Commerce, an updated attendee list leaves you with maximum gain from our events. Hope to see you! 

 

Program

18.30 Registration and coffee.

18.45 Welcome by Stavanger Chamber of Commerce, by Inger Tone Ødegård.

18.50 Cultural Differences in Business and International Marketing, by Lars Bergkvist, Professor, UiS.

19.45 Break, Open discussion and best practice, by everyone.

20.10 Cultural Awareness in daily worldwide business, by Christopher Sanne, Director Weatherford Scandinavia.

20.35 Q & A, by all.

21.00 Closing.

Speakers

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