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This presentation covers culture in personal interactions and marketing to global markets, offering examples of cultural differences, ways to address them, and practical frameworks for cultural understanding. The presentation interests those who wish to learn more about cultural differences in everyday life and those who need a sense of culture in a global business context.
* Cultural differences
* International business
* International marketing
Our key note speakers are Lars Bergkvist, Professor of Marketing at the Norwegian School of Hotel Management at the University of Stavanger and Chris Sanne, Director at Weatherford Scandinavia.
Don't miss this opportunity to learn more about cultural awareness and networking with people in the same situation.
Networking and new friendships will be an important part of this event.
For more information, please contact Inger Tone Ødegård.
This event is free of charge! Networking is a highly important part of the events hosted here at Stavanger Chamber of Commerce, an updated attendee list leaves you with maximum gain from our events. Hope to see you!
18.30 Registration and coffee.
18.45 Welcome by Stavanger Chamber of Commerce, by Inger Tone Ødegård.
18.50 Cultural Differences in Business and International Marketing, by Lars Bergkvist, Professor, UiS.
19.45 Break, Open discussion and best practice, by everyone.
20.10 Cultural Awareness in daily worldwide business, by Christopher Sanne, Director Weatherford Scandinavia.
20.35 Q & A, by all.
Lars Bergkvist is a Professor of Marketing at the Norwegian School of Hotel Management at the University of Stavanger, Norway. Before joining NHS, he worked at universities in Australia, Brunei Darussalam, China, Singapore, South Korea, the United Arab Emirates, and his native Sweden. In addition to his academic work, he has several years of experience working at media agencies and market research companies. He is a highly-cited scholar with publications in leading journals whose research interests include advertising, consumer behavior, brand management, and research methodology.
Chris Sanne, Director Weatherford Scandinavia based in Stavanger, Norway, a role he assumed in Q1 2022. Previously, Mr. Sanne was Finance Director for Europe & Africa based in Aberdeen and prior to that held the role as Global Segment Controller for Well Construction, based in Dubai. Mr. Sanne brings over 10 years of Senior Financial Leadership from the Energy Services Industry, having held roles from Corporate Finance to Commercial & Business Performance based out of Stavanger, London, Dubai and Aberdeen. Mr. Sanne have a B.A. in Business Administration from Pacific Lutheran University and completing his Executive MBA from INSEAD in January 2023.